If you create a Facebook post using the URL of a webpage that includes an image, that image will show up as a thumbnail in the post. Images are also important when it comes to integrating your web presence with your social media efforts. And sometimes images convey concepts better than any text can. What's more, studies show that people are more likely to remember the content of a post when it's accompanied by a striking image. This increases the odds of a post getting noticed, especially on mobile phones with their smaller screens. In addition to their visual impact, images take up more space in viewers' news feeds. Similarly, on Facebook, the engagement rate is 37% higher for posts with images. Of the top 20 posts, 70 percent had photos. Hatch recently tallied a month of posts on the MIT Facebook page, ranked from most- to least-talked about. Whatever type of image you use, it's a fact that posts with images get more responses - more likes, comments and shares. Other examples include drawings, infographics, charts, historical prints, postcards and even text when designed as an image. This article aims to do the same by highlighting some of her key points.įirst, to be clear, photos are not the only images. Hatch used her forum to "get the hamster wheel turning" about effective ways to use images in social media. That idea kicked off a presentation by Stephanie Hatch on "The Best Uses of Images in Social Media." Hatch is the social media and email marketing specialist in MIT's Communication Production Services. In the world of social media, images are worth a thousand words.
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